About
I build the systems behind modern operations.
I work across product design, automation, AI-assisted workflows and systems integration — turning complex business processes into practical digital products.
Available for new projects
Positioning
More than connecting tools.
I design the whole system around how an operation actually runs: the workflow and its states, how data moves between platforms, the automation logic, and the interface people use every day.
That means the work sits across several disciplines at once.
Working across
- Product Systems
- Workflow Automation
- AI-Assisted Operations
- Dashboards & Interfaces
- CRM & Business Systems
- Systems Integration
What I Do
The operational problems I work on.
- Work spread across disconnected tools and spreadsheets.
- Manual handoffs between intake, sales, finance and delivery.
- Documents that have to be read before work can start.
- Approvals and follow-ups that live in inboxes.
- Teams without a clear view of where each job sits.
Experience
From individual automations to operational platforms.
My work has increasingly moved beyond individual automations into complete operational systems — combining workflow logic, AI, data, dashboards and third-party platforms into one working environment.
Automation & Integrations
Workflow automations connecting finance, project management, CRM and lead sources in Zapier and Make.
CRM & Operational Workflows
Pipelines, tags and timed sequences in GoHighLevel covering booking, reminders, recovery and reactivation.
AI-Assisted Systems
n8n workflows that add AI where interpretation helps — lead analysis, task planning and document Q&A — with people approving the decisions.
Product & Production Platforms
A production estimating and operations platform, and a director dashboard that brings CRM, accounting and construction data into one view.
Core Capabilities
Where I spend most of my time.
Product Systems
Designing operational tools from process through interface.
Workflow Automation
Building reliable automation across business systems.
AI-Assisted Workflows
Using AI where interpretation, classification or reasoning improves a process.
CRM & Operations
Connecting intake, opportunities, approvals and operational state.
Dashboards & Interfaces
Creating practical interfaces for teams to operate complex workflows.
Systems Integration
Connecting APIs, databases, payments and third-party platforms.
How I Work
From process to working system.
Understand the operation
Map what actually happens in the business.
Design the workflow
Define states, decisions, data and handoffs.
Connect the systems
Integrate the platforms that support the process.
Build the interface
Create the workspace people actually use.
Automate carefully
Automate repetitive work, keeping human review where it matters.
Refine in production
Improve based on real operational use.
Working With Me
What you can expect.
Clear systems
Workflows that are easy to follow, explain and hand over.
Maintainable logic
Built so it can be changed later without starting again.
Operations first
The process drives the tooling, not the other way round.
Reliable integrations
Validation, duplicate checks and error alerts where systems meet.
Human review where it matters
AI and automation prepare the work; people approve the decisions.
Business-first decisions
Technology chosen for the problem, not for novelty.
Tools & Platforms
The platforms I build with.
- AI
- ClaudeChatGPT / OpenAIOpenRouter
- Automation
- n8nMakeZapier
- CRM & Operations
- GoHighLevelHubSpotApolloCalendlySlackAsanaClickUp
- Data & Product
- SupabaseNext.jsTypeScriptVercelAirtable
- Finance
- Xero
- Documents & Estimating
- Azure Document IntelligenceWunderbuild
Contact
Have a workflow, platform or operational process that needs simplifying? Let’s talk.
Available for new projects
Tell me about the operation, the systems involved and where the work gets stuck. A short call is usually enough to see whether I can help.